VOC Training: From Customer Insight to Action
With Anna-Maija Tanninen & Joanna Carr
In this training we will delve into the concept of "Voice of the Customer" (VOC). We aim to equip you with the knowledge and awareness of methods available to help you fulfil your customer's needs and desires effectively.
Why attend?
- Gain knowledge on how to develop a customer understanding program.
- Learn about the available methods for collecting, analysing, and utilising customer data.
- Get tips on how to use VOC as an enabler for change.
Register here:
Practical information:
- Place: Digital
- Date: Autumn 2024 – exact date will be announced
- Time: 09:00 - 11.00 CEST
- Price: Free
An introduction to Voice of the Customer and why it´s an indispensable strategic tool for customer insight and informed decision-making.
3 main factors for a successful VOC-program:
1) Selection of methods for collecting customer insights
We will explore various methods to gather feedback. This can include customer surveys, listening posts, and focus groups for in-depth interviews.
2) Using insights as a catalyst for customer satisfaction (inner loop)
How to use feedback to respond to and address customer needs and challenges.
3) Using the customer understanding program as a catalyst for organisational growth (outer loop)
How VOC data can and should be used to improve long-term customer experiences and drive product development and innovations.
Welcome to our training.
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